Hi, I'm Joe.

I build content strategies for B2B SaaS businesses. I believe B2B content is best when it leans on human voices that our audience connects with. The strongest pieces in my portfolio lean on expert interviews and thought leaders, because those are the ones that your audience wants to read. From there, it's easy to push them down the funnel and eventually into a paying customer. 

 

But the real area that defines content success is in asking the right questions and building an effective strategy around the answers:

How do we create content that actually solves problems for our audience and builds awareness for our brand? 
What are new formats we can use to tell our stories?

How can we tie our content performance to ROI, even if it's manual tracking?
What internal data do we have that could help our audience better do their jobs?

How do we create content that leverages the voices of industry leaders instead of our own?

What data do we have that can help us consistently improve content metrics and tie content back to leads driven and ROI influenced?

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If you browse the Portfolio section, you'll find content that I created specifically to answer all of these questions. And it's helped me achieve great results for the brands I've worked for.