Hi, I'm Joe.

I'm an excellent writer (there are plenty of samples in the Portfolio section), but most content marketers are. The real area where I can help your brand excel is in asking the right questions and building a detailed content strategy around the answers.

How do we create content that leverages the voices of industry leaders instead of our own?
How do we create content that our audience actually wants to read instead of just content that know is meant to push our product?
What are new formats we can use to tell our stories?
What internal data do we have that could help our audience better do their jobs?

What data do we have that can help us consistently improve content metrics and tie content back to leads driven and ROI influenced?

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If you browse the Portfolio section you'll find content that was created specifically to answer all of these questions. And it's helped me achieve great results for the brands I've worked for.